Stay in the know
Check out our AdLibbing blog, view our latest press releases, and sign up for our newsletters to keep up on all the latest industry news.
5 Ways To Find Inspirational News And Mobilize People During the Pandemic
This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek.
April 6, 2020
From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.
May 20, 2020
This story, New Data: How Low-Income Minority Americans are Coping with COVID-19, was originally published by Aspen Ideas: Health.
May 18, 2020
COVID-19 has challenged all of us to be exceptionally quick and focused with our communications. Fortunately, experts across industries have never been more generous with sharing insights into the best ways to communicate to audiences about how to keep themselves and others safe.
May 15, 2020
On March 11, the clock ran out on our cultural sense of normalcy. When the World Health Organization declared COVID-19 a pandemic, the NBA reacted quickly, putting fan safety first by canceling the remainder of the season, and other pro sports leagues quickly followed—as did college sports. With stadiums and time slots left empty and billions of dollars in potential ad revenue lost, networks and live sports sponsors quickly pivoted.
April 30, 2020
News & Press Releases
Ad Council Taps Shamina Singh, Founder & President of the Mastercard Center for Inclusive Growth, as Co-Chair of the Advisory Committee on Public Issues
Singh brings over 20 years of sustainability and economic development experience to the Committee to help the Ad Council identify social issues to consider for upcoming national public service campaigns
June 25, 2020
MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home
June 18, 2020
New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans
The Emmy?-Award Winning Campaign from the Ad Council and R/GA Delivers Message Against Racial Injustice with Resources for the American Public to Take Action
June 17, 2020
Washington, D.C. (May 21, 2020) – The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards.
May 21, 2020